Manages the NFL Social Lab; a team of designers, animators, and illustrators, who create all the original visual content for the @NFL social accounts and NFL affiliate accounts (@TheCheckdown, @NFLThrowback, @NFLNetwork, @TheHighstep).
Produces all the original graphic content for NFL social media channels.
Manages and leads the NFL's relationship with Snapchat and all NFL Snapchat content.
Produces NFL's original social-first video at key events such as Pro Bowl, Super Bowl, Draft, Combine, and Rookie Premiere.
Created and manages The High Step - an NFL account dedicated to celebrating celebration.
Works closely with NFL players, talent, and alumni to create unique content for both the NFL accounts as well as player accounts.
Works closely with NFL social partners such as Twitter, Snapchat, and GIPHY to plan and produce content at major NFL events.
AUG 2018 - PRESENT
SEP 2016 - PRESENT
Helped launch the NFL's official Snapchat Discover channel and works on a daily basis to design, animate, write, and produce content for our 1mil+ daily unique viewers. Traveled to the NFL's biggest events of the season including the NFL Combine, the NFL Draft, and the Super Bowl, to produce on-site content, interview players and celebrities, and cover the events for the NFL's social media accounts. Helped grow the NFL affiliate social account, The Checkdown, by producing social and O&O content.
APRIL 2016 - SEP 2016
Produced and created over 100 graphics for the NFL’s official social media platforms, increasing impressions and engagements while simultaneously bringing new content ideas/executions to keep the platforms fresh and engaging.
FEB 2015 - APRIL 2016
Helped launch 8-time NBA All-Star Carmelo Anthony's new digital lifestyle magazine, ThisIsMelo.com. Edited all original articles, curated all aggregated content, managed all social media platforms, and conducted interviews with today's top tastemakers to be featured on the site.
SEP 2014 - APRIL 2016
Built and maintained the personal brands of 20+ professional athletes by managing their social media profiles, updating their websites, and constantly developing creative and unique marketing campaigns and activations to increase impressions, engagement, and fan base.
JUNE 2014 - AUG 2014
Increased Ski Channel views by 23% and Surf Channel subscribers by 22% from the previous period by promoting the channels on social media platforms, partnering with industry influencers, creating digital marketing campaigns, and sharing them on popular blogs.
The average amount by which I've increased my clients' social media followings.
The combined number of Olympic Gold Medals won by the athletes I've worked with.
The combined number of NBA All Star, MLB All Star, and NFL Pro Bowl appearances by the athletes I've worked with.
The amount of social media accounts I've managed at one time.
The average monthly social media impressions my clients now receive.
The average monthly social media engagements my clients now receive.
The ranking of my client's Instagram account out of all NFL players. (Sports Illustrated Social 100, 2016)
The ranking of my client's social media presence out of all NHL players. (MVP Index, 2016)
The number of my MLB clients who's social media presences ranked in the top 10 out of all MLB players. (MVP Index, 2016)
The ranking of my client's social media presence out of all NBA players. (Forbes, 2016)
Where my client ranked in "Most Twitter Followers" out of all NFL athletes. (Statista, 2015)
Where my client ranked in "Top Social Media Popularity" of all NBA players. (Forbes, 2014)
Where my client ranked in "Most Prolific Twitter Presence of 2014". (Social Scoreboard, 2014)
Where my client ranked in "Top Sports Stars Impacting Brand Sponsorship". (Crowdsight, 2016)
"I have had the great pleasure of working alongside Amanda Curry in multiple settings. As a teammate on the Bradley University Speech Team Amanda was one of the most diligent and supportive competitors. Her leadership, work ethic, and drive for self improvement is infectious and an asset to all that she works with. Additionally, I have had the privilege of her web design and brand management services, while watching her development as a marketing and emerging medias professional. Amanda has a great instinct and creative aptitude for maximizing technologies to the benefit of individual clients and organizations. "
"Amanda was a great asset to the promotional department at ESPN Chicago. During her internship she enthusiastically represented ESPN Radio Chicago and its partners at station events and broadcasts. She was a quick learner and has a bright future ahead in the marketing world."
"I had the privilege to have Amanda in my Communications Theory course, as well as to witness her work ethic and dedication as a competitor and president of the national championship forensics team at Bradley University. Amanda is everything you'd want to have in a student, employee, colleague, or supervisor: she is self-motivated, possesses wonderful critical thinking skills, is diligent, dependable, supportive and inspiring to others. She holds herself to the highest standards, and as her forensic accomplishments attest, she is one of the most outstanding speakers in the country. I would welcome the opportunity to speak more about Amanda and her limitless potential."
"AJ was great to work with. She and her team of classmates came up with creative ideas, but AJ's stood out and were the most polished and well-presented. She thought outside of the box, answered all the questions we had, and made great recommendations that the Chiefs implemented in 2014."
"Amanda is extremely hard working, which made it a pleasure to work with her. She was constantly brainstorming marketing strategies and developed several social media campaigns that were very effective. Amanda is very organized and detail-oriented, making her a great project leader. She always took initiative to develop ideas and presented them effectively to the other team members. When she has an idea, she knows how to execute it effectively and get others on board. I know that Amanda's passion for working with people and representing a brand she believes in will make her successful in her future endeavors."